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Product Marketing & Marketing Intern

DIRECTVAdded 18d ago

El Segundo, CAInternship

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Quick summaryby newgrad.ai

What you'll do

  • Assist with marketing strategy development and campaign execution.
  • Help plan product roadmaps and create business cases.
  • Analyze viewership data and test user experiences.
  • Build models to assess content value and acquisition costs.

What they're looking for

  • Students in marketing, business, communications, or related fields.
  • Proficiency using the Microsoft Office Suite.
  • Strong verbal and written communication abilities.
  • Self-motivated individuals with excellent organizational skills.

Pay and perks

  • Undergraduates earn $20 per hour.
  • Graduate students earn $28 per hour.
  • 10-week remote internship program.

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

  • Supporting the development and execution of marketing strategies
  • Contributing to product roadmap planning and business case creation
  • Analyzing viewership trends and recommending promotional strategies
  • Building models to evaluate content value vs. acquisition cost
  • Conducting product validation and user experience testing
  • Assisting with internal culture initiatives and team-building events
  • Collaborating on marketing campaign strategy and execution

Who We're Looking For

  • Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills
  • Well-organized with the ability to prioritize tasks
  • Self-motivated and accountable, with a willingness to learn
  • Passion for marketing, media, and digital innovation

Program Details

  • Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
  • Program Dates: Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.

From DIRECTV's public posting, laid out for reading by newgrad.ai with the wording unchanged. Check the original before you apply.

Apply on DIRECTV's site.

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