# Product Marketing & Marketing Intern at DIRECTV

- Company: [DIRECTV](https://directv.com)
- Location: El Segundo, CA
- Type: Internship · Internship
- Posted: 2026-09-06
- Apply: https://directv.wd1.myworkdayjobs.com/careers/job/El-Segundo-CA/Product-Marketing---Marketing-Intern_R260258
- Page: https://newgrad.ai/jobs/product-marketing-marketing-intern-7fe9a8fa

## Summary by newgrad.ai

What you'll do:

- Assist with marketing strategy development and campaign execution.
- Help plan product roadmaps and create business cases.
- Analyze viewership data and test user experiences.
- Build models to assess content value and acquisition costs.

What they're looking for:

- Students in marketing, business, communications, or related fields.
- Proficiency using the Microsoft Office Suite.
- Strong verbal and written communication abilities.
- Self-motivated individuals with excellent organizational skills.

Pay and perks:

- Undergraduates earn $20 per hour.
- Graduate students earn $28 per hour.
- 10-week remote internship program.

## Posting

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

- Supporting the development and execution of marketing strategies
- Contributing to product roadmap planning and business case creation
- Analyzing viewership trends and recommending promotional strategies
- Building models to evaluate content value vs. acquisition cost
- Conducting product validation and user experience testing
- Assisting with internal culture initiatives and team-building events
- Collaborating on marketing campaign strategy and execution

### Who We're Looking For:

- Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
- Proficiency in Microsoft Office Suite
- Strong written and verbal communication skills
- Well-organized with the ability to prioritize tasks
- Self-motivated and accountable, with a willingness to learn
- Passion for marketing, media, and digital innovation

### Program Details

- Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
- Program Dates: Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
- Eligibility: Must have full U.S. work authorization now and in the future
- This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.

From DIRECTV's public posting, laid out for reading by newgrad.ai with the wording unchanged. Check the original before you apply.

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