The Event Sales Intern will support the Sales Team during a significant and high-volume summer season as the Dallas - Fort Worth area hosts the global excitement surrounding the 2026 FIFA World Cup events. With multiple planned venue buyouts and increased corporate activity in the region, this internship offers hands-on experience in event sales, business development, and strategic client research within a fast-paced museum and hospitality environment.
The intern will assist with outbound business development efforts while completing a strategic capstone project focused on identifying and engaging new corporate clients visiting the DFW area during this historic time. This role provides valuable exposure to large-scale event sales, client relationship strategy, and cross-departmental collaboration.
Key Responsibilities
Support the Private Event Sales Team with outbound prospecting and research related to new business opportunities during the World Cup event period.
Assist with organizing and tracking prospective client information and outreach strategies.
Conduct company research to identify organizations traveling to or advertising within the DFW area during the World Cup timeframe.
Identify potential corporate clients whose mission or brand aligns with the museum's themes such as veterans, military service, leadership, history, or architecture.
Compile prospect lists including up to three key contacts per organization and provide rationale for why each contact is appropriate for outreach.
Research potential clients' past events (corporate events, client appreciation gatherings, holiday parties, galas, fundraisers, etc.) to identify opportunities for future partnerships.
Support the sales team with administrative tasks and event preparation related to venue buyouts and client experiences.
Work alongside and shadow members of the sales team to gain exposure to event sales strategy, client engagement, and venue operations.
Capstone Project: World Cup New Business Game Plan
During the internship, the intern will complete a strategic research project designed to support long-term sales growth.
Project objectives include:
Developing a list of companies investing in marketing, advertising, or corporate presence in the DFW area during the World Cup.
Identifying organizations that align with the museum's mission and potential event opportunities.
Locating key decision-makers within those companies and compiling contact information.
Conduct research into the companies' historical event activity and identify potential opportunities to host events at the museum in the future.
Deliver a strategic outreach and engagement plan the Sales Team can use during and after the World Cup timeframe.
Learning Opportunities
This internship offers a unique opportunity to gain real-world experience during a landmark period for the museum and the Arlington community. The intern will:
Shadow a professional sales team during a record-breaking events year.
Gain exposure to event venue sales, corporate client engagement, and hospitality operations.
Observe the coordination of large-scale events and venue buyouts.
Work alongside multiple teams including Sales, Museum Operations, and the Medal of Honor program.
Experience the operational environment surrounding a major global sporting event hosted in Arlington.
Supervision & Mentorship
The intern will report directly to the Director of Event Sales and will receive:
Regular check-ins to provide guidance and project direction.
Progress meetings to review the capstone project and internship goals.
Additional mentorship and support from members of the sales team.
Qualifications
Currently enrolled in an undergraduate or graduate program in Hospitality, Event Management, Sports Management, Marketing, Business, Communications, or a related field.
Strong research and analytical skills.
Excellent written and verbal communication abilities.
Strong organizational skills and attention to detail.
Ability to work independently while collaborating with a team.
Ability to work nights, weekends, or holidays as required to support Private Events
Interest in event sales, hospitality, sports events, or venue management.
Work Environment & Logistics
Schedule: 15–24 hours per week during the summer internship period.
Work Location On-site in Arlington, TX at The National Medal of Honor Museum
Legends Global provides unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. Legends Global is the world leader in venue management and live event production, overseeing 350+ iconic venues stadiums, arenas, conventions centers and theaters. We bring a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients. Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty.
The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas with over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and ceremonies. More information at mohmuseum.org
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
From ASM Global's public posting, laid out for reading by newgrad.ai with the wording unchanged. Check the original before you apply.
